No. 12 Content is King



We are now at content and remember ‘Content is King’.



There is no point following all the previous tips and then having poor content, badly spelt and unoriginal.



Do not go for content overload for the sake of it; say what you need to say clearly and concisely.

If you need to talk about another topic put it on a new page, don’t cram it in somewhere and lose it.

Conversely do not go to the opposite end of the scale and say… Continue

No. 11 Flash Animation

Flash animation can be great, when used sparingly and correctly, if you want a flash intro, then it must be quick and also convey some information.

Navigation must also be on this page to enable people to move on if they wish, don’t just have a splash screen with an enter site here button, visitors do not know if they are in the right place if you tell them nothing!

.....to be continued

No. 10 Page Layout



Layout of the pages should be clean and clear, following a similar pattern and style across all you pages.



Do not use too many columns, 2 or 3 max.



Each page should have a focal point for main content.



All this quickly leads to your visitor being comfortable and feeling at home on your site.



The quicker this happens the longer someone will stay, if however they have to keep looking on the page to find the key… Continue

No. 9 Sounds Effects & Music



Sound effects and ‘lift music’ playing on a web site are a real turn off, most of us enjoy listening to some sort of music, but we like to choose the type we like.



We do not want to be subjected to someone else’s choice, as it may be far removed from our own.



We also visited the web site for a specific purpose, to read some information which requires us to concentrate on the task in hand not be distracted by someone else’s… Continue

No. 8 Pop Up Windows

Pop up windows should be used very sparingly, if at all.

Pop up windows do exactly what they say, they pop up and cover the content your visitor has come to see.

This can be very aggravating and we are trying very hard across all areas of your website not to aggravate and thus turn off and loose your valuable visitors and potential customers.

.....to be continued